The Business 2.0

The Business 2.0 is an essential educational series designed specifically for university students gearing up for successful careers in the international business arena. This series not only builds on the foundations of its successful predecessor but also integrates extensive feedback from users, current research in Business English, and the evolving needs of today’s employers to prepare students thoroughly for the competitive global workplace.

Detailed Features and Benefits

• Foundation in Business Concepts: Each level of The Business 2.0 begins with the 'About Business' section. This segment provides students with crucial overviews of fundamental business concepts, covering a range of topics such as economics, organization, and CV writing, thereby setting a solid groundwork for advanced learning.
• Enhanced Communication Skills: Through specially designed speaking tasks and case studies, students enhance their communication and interpersonal skills, building confidence in their abilities to interact effectively within a business context.
• Real-World Application: The inclusion of case studies presents real-life business challenges and problem-solving scenarios, enabling students to apply their learned skills and language in authentic business situations.
• Contextual Learning: Each module includes engaging and relevant reading texts that not only challenge the students but also provide valuable context for language learning and facilitate lively discussions.
• Exposure to Core Business Topics: Transparent links to business in each module expose students to vital topics like international trade, finance, sales, marketing, and personal development, all integral to understanding the business world.
• Comprehensive Learning Materials: The Student’s Book and Teacher’s Book are packed with foundational business principles, vocabulary, extensive teaching notes, photocopiable activities, and multimedia resources such as videos, PowerPoints, and audio recordings, enriching the learning experience.